Facebook Tries Being A TV Channel With New Mobile Video Player

Obtained from http://techcrunch.com/2014/07/07/facebook-mobile-video/

If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one in the mobile News Feed. 

The feature could encourage more Facebook video uploading by getting people more views and Likes on their mini-movies. It also opens up a powerful advertising opportunity to pipe in sponsored video suggestions like those served by Facebook’s big new video adtech acquisition LiveRail.

Facebook confirmed the existence of the updated mobile player, saying “this is a new feature we are testing on mobile to help people find more videos they might be interested in.” 

Tapping a video swaps it into the main window. In a slick design trick, the carousel darkens while you’re watching video and brightens up if you touch it to scroll through the suggestions. The carousel resembles the “related news” suggestions Facebook shows on news links in the we feed.

The carousel makes watching multiple videos in a row exceedingly easy. Rather than dumping you back on the feed when you finish the first one, it keeps the video player open. The idea seems to be that if you go through the effort to open the full-screen player, you’re probably in the mood to watch more videos.

Video suggestions like this could be a big deal for Facebook.

Thanks for reading:)

More details, please read full article at http://techcrunch.com/2014/07/07/facebook-mobile-video/

Chen Lih Xuan