One month after its merger with Daum created one of South Korea’s largest Internet companies, messaging app maker Kakao has launched Kakao Lab, which lets Android users test new features before they are added to the app. An iOS version of Kakao Lab is in the works, says the company.
Twitter launched a similar program last year, called the “Twitter for Android Experiment program,” which allows users to register and test unreleased builds of the company’s Android app.
In order to participate in Kakao Lab, users need to sign up for the program through the messaging app’s settings menu. Two prototype features currently being tested in Kakao Lab are “keyword alerts", which lets users disable new group chat alerts and only receive notifications for messages they want; and “move unread chatrooms to top”, which displays chatrooms with unread messages in chronological order.
Kakao Labs is the latest move by KakaoTalk to attract and retain users as the messaging app market continues to consolidate.
Reference:
Shu, C. (2014). KakaoTalk Now Lets Users Test New Features Before They Launch. Retrieved from http://techcrunch.com/2014/06/23/kakaotalk-now-lets-users-test-new-features-before-they-launch/
Chen Lih Xuan
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